LMNR Pharma
A unified B2B and B2C pharmaceutical e-commerce platform with automated prescription verification, real-time distributor inventories, and compliant batch tracking.
Where the Product Was Stuck
LMNR Pharma was managing separate, fragmented ordering workflows for retail patients and institutional clinic distributors. Manual phone orders, legacy spreadsheets, and slow prescription validation resulted in checkout drop-offs and dispatch delays.
Architectural Approach
Appstra engineered a unified Next.js digital commerce platform with dual authentication channels (B2B wholesale pricing tiers and B2C retail carts), digital prescription uploads, and direct ERP inventory sync. The UI was designed with clean, clinical clarity prioritizing accessibility and regulatory compliance.
Key Engineering Decisions
Next.js App Router for server-rendered product catalog with sub-second page loads
Tiered pricing engine automatically applying distributor volume discounts
Secure HIPAA/GDPR-aligned document storage for medical prescription uploads
Automated webhook dispatch integration for real-time courier tracking